Developing a Mobile Health Tracking App
HydrogenPay, a payments company by Access Corporation, aims to be the powerhouse for Africa's payments ecosystem. With a bold ambition to process a significant percentage of transactions primarily for business owners, senior managers in SMEs and HoReCa (hotels, restaurants, and catering) businesses.
HydrogenPay
Banking
UI/UX Design
3 Weeks
Challenge
The goal of this campaign is to design a landing page for Hydrogen InstantPay and Hydrogen POS to increase awareness and product adoption targeting 10,000 sign ups for both products over the duration of the campaign.
Results
The app launch was a resounding success. Since launching the merchant business in April 2023, Hydrogen has onboarded over 11,000 active merchants across every state in Nigeria.
Its transaction volume also grew to billions within the first two months, and it has processed 15 trillion Naira in transactions across its different channels in 2023.
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Tobias Lütke
CEO, Co-founder | Shopify
Conclusion
The development of the mobile health tracking app demonstrated the importance of balancing functionality and usability in app design. By focusing on creating an intuitive and engaging user experience, we were able to support users in achieving their health goals and maintaining a healthier lifestyle. The app's success underscores the value of thoughtful design and user-centric development in the health and wellness industry.